We Launched Bekkers’ Website
This local Technology Services Partner wanted a website that put their mission front and centre, content that reflected their current services, and intuitive navigation that delivered a better user experience. Of course, we delivered, and the modern, sleek website launched this month. We’ve got another happy client, and we’re pretty chuffed with the results too.
Let’s Talk Brand Style Guides
Gabby shared her expert knowledge on all things brand style guides (aka brand kits), from what they include to how they help. Hint: they’re not just a “nice to have.”
Tune in, and have a look at our key takeaways as well.
- These style guides bring together everything that make up your brand’s look and feel. This includes colours, fonts, icons, patterns, applications, and even how you communicate (we call this tone of voice).
- Why are they essential? When all the important stuff is documented, your team can use the guide to keep everything consistent – rather than putting their own spin on things. This makes you look more professional and credible to existing clients and your wider audience.
- As a result, your brand is stronger and more recognisable. It also makes things easier for your team, because they’re not starting from scratch.
New Merch and a Mascot for Impact
We kept the Impact crew looking stylish with new merch, and we even introduced a mascot! From shirts to hoodies and stickers, we made sure everything aligned with the brands’ look, feel, and mission #doingITforgood. Check out the fresh designs and their meteor inspired mascot below.
Need merch for your MSP? We’re ready to make something that champions your brand so you can stand out.
Tip: October is Cyber Security Awareness Month
This is a great month to connect with your audience and highlight the value of cyber security (which we know is essential year round). So, how can you put this month to work for your marketing strategy and position your team as experts?
- Use it to guide your social content, whether it’s your team sharing tips, looking at common myths, or explaining current cyber security threats.
- Create blog content around cyber security, including relevant statistics and real-world examples. Pro tip: this content can be repurposed into socials too!
- Promote relevant offers, like webinars or audits. This month puts cyber security front of mind for a lot of businesses, so offer an easy way for them to take the next step.
