Build trust (not just traffic)
When prospective clients Google questions like “What does a phishing email consist of?” or “How do I level up my cyber security?” your blog could be the answer they find. A regularly updated blog positions your MSP as knowledgeable and reliable. It shows you’re invested in more than just selling IT support – you’re dedicated to educating clients and helping them succeed.
Showcase your personality
In an industry often seen as technical and overcomplicated, your blog is a chance to showcase the humans behind the screens. You can use it to highlight client success stories, team insights, and industry knowledge – all while reflecting your brand’s tone of voice.
Not sure if you have a tone of voice? We can help with that.
Stay top of mind
Your blog isn’t just for new leads either; it also helps you provide extra value for current clients.
You can use it to:
· Share industry or company news
· Offer cyber security or IT tips
· Promote new service offerings, diving deeper into what it means and how you can help
All these types of content contribute to keeping your MSP front of mind, and positions you as a trusted thought leader.
Improve your SEO score
Search Engine Optimisation (SEO) algorithms love fresh, relevant content. Every blog post you publish is a new opportunity to rank in search engines, attract organic traffic, and get your MSP in front of potential clients.
Having a blog also gives you opportunities to rank for keywords that other MSPs might be missing out on – like “IT Support Perth” or “Cyber Security measures for small businesses”. The idea is to outrank your competitors!
Want to learn more about SEO? Let’s chat.
Fuel your social strategy
A blog post doesn’t have to be single use – you can use that one piece of content to spearhead a whole content strategy. When you write a valuable, well-targeted blog, you’re not just speaking to Google but you’re also giving your marketing team (or future self) ideas for repurposable content.
Here’s how one blog can stretch across your entire strategy:
· A newsletter topic for your next email campaign
· A social media post (or five!)
· A script for a short video or podcast episode
· A downloadable guide or eBook
· Sales collateral for your team
· Training material for your clients or internal staff
Just one blog post can become a whole content hub, and when done right it helps you and your team to work smarter, not harder. So, if you ever find yourself thinking “we’ve got nothing to post this week,” it might be time to invest in your blog.
Content ideas
Need ideas? Start with topics that:
· Answer your clients’ most common questions
· Cover the latest cyber security threats or tech updates
· Explain your services in simple terms
· Compare popular software tools
· Highlight when it’s time to upgrade IT support
Focus on creating content that’s helpful, clear, and relevant to your audience.
Ready to start your blog?
Blogging can feel like a big commitment, especially if writing isn’t your favourite task. But it’s worth it – and you don’t have to do it alone. If you want fresh, engaging, and search-friendly content for your MSP website, we’d love to help.
