EP Turned 3!
It was our 3rd birthday, and it wouldn’t be an EP celebration without good food and a cute setting – so we made our way to Light Years in the CBD for lunch (5 stars from us)! Here’s to the future and more marketing magic. ✨
On Tour in New Zealand
Gabby went across the pond to see our client Tribe, and to spend time with their teams in Auckland, Hawke’s Bay, and Christchurch. She also made time to take in all the gorgeous New Zealand scenery when the weather allowed it!
Want to Create Better LinkedIn Content?
Engaging LinkedIn content is essential to help you to grow, connect, and keep your audience excited for what’s next. In our recent The Pits and Peaches instalment, our Marketing Assistant Teihla shared her top 5 tips to keep content fresh, so let’s take a closer look at them below.
- Mix up your content: Rotate through photos, videos, and graphics (including single images and carousels) to keep your audience engaged. If you don’t mix it up, people become bored and tune out your posts – even if the message is worth reading.
- Use AI in the ideation phase: AI’s a great tool when you’re thinking of post ideas, but you shouldn’t just copy and paste generated content for your captions and designs. Taking the time to refine messaging ensures you can support a consistent tone of voice and add personality – which is essential to help your posts seem genuine and credible. As a result, you’ll stand out from the crowd and increase trust.
- Create shareable content: Tools, tips, checklists, and hacks. These are all forms of content that deliver value for your audience, and are posts they’re more likely to save for later or share with their network. Make sure you’re including them in your content!
- Remember LinkedIn is a networking tool: Don’t forget to interact with other accounts and people, whether you’re tagging them or sharing posts. This helps you to build relationships while improving visibility – so others can discover your LinkedIn page (aka increased traffic).
- Stay up to date with trends: Keep an eye on what other people are posting, recreate relevant content, and share your unique insights where possible. The latter supports you to build credibility and share your expertise.
If you’d like some support putting these tips into action, you know where to find us!
We Love Content Pillars - Here's Why
We’re huge fans of content pillars, and our Marketing Coordinator Yael recently shared some insights into how they guide our content. Tune in below, and keep reading for the key takeaways.
What are content pillars?
Key themes that help to map out your content, adding structure and variety to your posts.
Our recommended pillars?
- Educational – demonstrate your knowledge.
- Promotional – promote services and limited offers.
- Personality – showcase your team and humanise your brand.
Want to learn more about this tool and how you can implement them? We’re more than happy to chat, so get in touch for some tips.
Your Guide to Marketing an MSP
In 2025 referrals only go so far, and marketing has become key to grow your business. So, where do you start? As your resident MSP marketing experts, we’ve put together a handy guide covering the 5 core elements that make up a great marketing strategy. Want the scoop? Find it here.
