EP on Tour: Gabby Shares her MSP Marketing Smarts with Pax8
This month Gabby shared her marketing wisdom at Pax8’s Mission Briefing, hosting workshops in Perth and Adelaide focused on the fundamentals of marketing for MSPs. The key takeaways?
- Marketing is more than ‘just’ – it’s not ‘just a social’ or ‘just lead gen’. Don’t get caught up in this mindset, we can guarantee it’s letting valuable opportunities pass you by.
- Your personality and unique selling proposition are key to creating a brand that truly stands out.
- Consider who you’re talking to, and where they’re at in their stage of the journey or funnel. For example, in the awareness phase you create content for someone who’s just encountered your business, but in the consideration phase it’s time to focus in on how you can solve their unique needs.
- Think about how Marketing Development Funds (MDF) can be used to bring your marketing to life (yes, we can help).
Introducing The Pits and Peaches
Our The Pits and Peaches video series has kicked off, delivering easily digestible industry insights every MSP should know. Want some bite sized tips around MDF or the difference between a rebrand and refresh? Tune in below (popcorn optional).
A Closer Look at the Lateral Plains Website Journey
We loved working on this website, and the Lateral Plains team are pleased as punch with the results, so let’s get a closer look at the process. Catch our video case study below as Gabby takes you through each step.
If your MSP needs a new website, we can help with design, development, and Website as a Service to keep it fresh and functioning smoothly. Our websites focus on:
- Leveraging UX expertise, so you can count on intuitive navigation and clear calls to action that keep the customer experience front of mind.
- Considered design and clear messaging, driven by an in-depth strategy that considers your requirements, goals, offerings, and brand identity.
Want to chat about the process? Get in touch.
Would You Rather: Socials Edition
This edition of our Would You Rather series focused on social media, and our Marketing Assistant Teihla was put to the test. Got strong feelings? Let us know if you’re team emoji or hashtag.
